Its Crucial to asnwer this 5 questions to have successful marketing campaign

You're Pouring Water into a Basket if You Keep Running Ads Like This

Last week, I was deep in conversation with a close friend about marketing.

The moment I finished sharing my strategy, he turned to me and said, "Help me start running ads now."

Since he’s my friend, I genuinely wanted to save him from wasting his ad budget.

So, I asked, "Where’s your content?"

He casually pulled out random videos from his phone.

"What solution are you advertising?"

His answer? "All my products."

At that point, my mind was blown. But instead of shaking my head, I decided to enlighten him.

Before You Run an Ad, You Need to Know These Five Things

- What problem does your product solve?

- Who needs this solution?

- Who is already providing it?

- How can you make your offer unique?

- Does your brand look credible when people find you?

Let’s break these down.

1. What Problem Does Your Product Solve?

To answer this, list out all the different ways people use your product.

Need help? Copy this prompt into ChatGPT:

"I own a business that sells {product}. Give me a list of 20 different ways people use it."

Analyze the results. This exercise helps you see beyond your assumptions and truly understand your product’s impact.

2. Who Are You Solving This Problem For?

Once you know how your product is used, you’ll naturally identify your audience.

For example, a luxury leather journal retailer might realize that their buyers aren’t students—they’re corporate professionals, executives, and entrepreneurs who appreciate quality and can afford it.

Pricing alone filters out who your product is truly for.

This helps you define their:

• Age range
• Interests
• Lifestyle
• Spending habits

The better you understand them, the more effective your ads will be.

3. Who Is Already Solving This Problem?

Understanding your competition is essential for differentiation. Here’s how to research them effectively:

• Google Maps – Search for businesses in your industry to identify established players.
• Instagram Search – Use industry-related keywords to find active brands and analyze their content, engagement, and customer interactions.
• ChatGPT – Request a list of companies in your niche to expand your competitive research.
• Newsletters – Subscribe to competitors' emails to study their communication style, offers, and marketing approach.
• Secret Shopping – Engage with competitors as a customer to experience their pricing, service, and product quality firsthand.

This research takes time, and the more data you gather, the better your insights will be.

Additional Tip:
Analyze your competitors' comment sections to see real customer feedback. Copy and paste these comments into ChatGPT and ask it to summarize common complaints and unmet needs. This will help you identify gaps in the market and refine your unique selling points.

4. How Can You Provide a Unique Solution?

Now that you understand the competition, your next move is to differentiate yourself.

How?

• List the common solutions competitors offer.
• Identify their unique angles.
• Spot gaps they ignore.
• Brainstorm how to fill those gaps.
• Combine multiple winning strategies to create something even better.

Your goal is not to copy what’s already working—it’s to improve on it and position yourself uniquely.

5. When People Find You, Does Your Brand Look Credible?

First impressions build trust.

Your ad might be the first time someone sees your brand.
Your social media might be the first place they check.
Your website might be the final step before they buy.

If these don’t feel cohesive, professional, and aligned, you lose trust immediately.

Branding is not just your logo.
Your entire visual presence—ads, social media, website, packaging, and even customer service—should feel like one strong, consistent brand.

A lack of branding consistency leads to:

• Disconnected audience experience
• High bounce rates
• Low conversions

People don’t buy from brands they don’t trust.

Final Thought

If you keep running ads without clarity, you’re just pouring water into a basket—losing money without results.

Fix your foundation before spending on ads. When you understand your audience, their pain points, and how to position your brand as the best solution, your marketing becomes effortless.