Visual Identity

Visual Identity

Overview

TFP is an Afrobeat and Amapiano dance community that brings young people together. It uses its platform to support underprivileged communities, combining dance and resources to create real impact.

Overview

TFP is an Afrobeat and Amapiano dance community that brings young people together. It uses its platform to support underprivileged communities, combining dance and resources to create real impact.

When I read the brief, two keywords immediately stood out: movement and unity. These two concepts became the foundation of the logo design.


I started with visual research, exploring unique ways to represent movement.


Vibrating lines stood out as the perfect visual metaphor, capturing the rhythm and energy of Afrobeat and Amapiano.


For unity, I focused on bringing shapes together, symbolizing harmony and togetherness, just like TFP’s mission to connect people through dance.


To make the design truly unique to the brand, I embedded these Characteristics into TFP (An abbreviation of your name).


The result? A logo that’s bold, rhythmic, and perfectly represents TFP’s spirit of movement and unity.

When I read the brief, two keywords immediately stood out: movement and unity. These two concepts became the foundation of the logo design.


I started with visual research, exploring unique ways to represent movement. Vibrating lines stood out as the perfect visual metaphor, capturing the rhythm and energy of Afrobeat and Amapiano. For unity, I focused on bringing shapes together—symbolizing harmony and togetherness, just like TFP’s mission to connect people through dance.


To make the design truly unique to the brand, I embedded their lettermark into these elements. The result? A logo that’s bold, rhythmic, and perfectly represents TFP’s spirit of movement and unity.



How It Comes to Life in the Real World

How It Comes to Life in the Real World



Logosuite

Logosuite

YOUR BRAND COULD BE NEXT

See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together

YOUR BRAND COULD BE NEXT

See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together


2025/Upturn Influence