So, you want to start a business?

Awesome! But before you jump in, let’s play a little game. Imagine you’re opening a lemonade stand.

You don’t just wake up, grab some lemons, and hope people show up, right? You need a plan! These questions will help you think like a real business owner.

1. What problem does my business solve?

Let’s say people in your neighborhood are always thirsty on hot days. That’s a problem! Your lemonade stand solves it by giving them something cold and refreshing.

2. Who do I want to solve this problem for?

Are you selling to kids playing outside? Parents taking a walk? Knowing who needs your lemonade helps you make the best lemonade for them!

3. Who is already solving this problem?

Maybe there's another lemonade stand down the street. What do they do well? Are their cups fancier? Do they have better flavors? Studying them helps you learn!

4. What makes my solution unique?

Now, how can YOUR lemonade stand be different? Maybe you add cool flavors, use fun straws, or give a free cookie with every drink. Make people want YOUR lemonade over everyone else’s.

5. What do I want people to feel when they see my brand?

Should they feel excited? Happy? Fancy? If you use bright colors and fun signs, people might feel playful and excited. If you use gold cups, they might feel like they’re drinking something fancy!

6. How can I make sure people remember my brand?

If your stand looks different every day, people might forget you. But if you always have the same colors, logo, and style, they’ll remember and come back. Maybe even tell their friends!

So, before you start your business, answer these questions. They’ll help you build something amazing—whether it’s a lemonade stand or the next big thing!