Visual Identity | UI/UX | Creative Director
Visual Identity | UI/UX | Creative Director
Overview
The goal was to design a bold visual identity using bold colors and minimal typography.
The main focus was on creating responsive wordmarks for the brand name “The MUA Assist.”
These wordmarks needed to be simple enough to fit within a color wheel and flexible enough to swap out the word “assist” with alternatives like “color wheel” or “stic.”
Overview
The goal was to design a bold visual identity using bold colors and minimal typography.
The main focus was on creating responsive wordmarks for the brand name “The MUA Assist.”
These wordmarks needed to be simple enough to fit within a color wheel and flexible enough to swap out the word “assist” with alternatives like “color wheel” or “stic.”
Design Decision:
I focused on creating a custom font that felt true to the brand.
Since the primary audience is women, I used soft curves for a more approachable feel, and bold lines to reflect the confident, expressive nature of makeup, even when it's minimal.
The result is a clean, strong identity that works across different contexts and formats.
Design Decision:
I focused on creating a custom font that felt true to the brand.
Since the primary audience is women, I used soft curves for a more approachable feel, and bold lines to reflect the confident, expressive nature of makeup, even when it's minimal.
The result is a clean, strong identity that works across different contexts and formats.
The Products
How It Comes to Life in the Real World
Logosuite
Logosuite
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
