Visual Identity and Printables
Visual Identity and Printables
Overview
IDU-GSL bridges the gap in healthcare equipment procurement. They distribute reliable, high-quality solutions that enhance patient care and promote a better quality of life.
Overview
IDU-GSL bridges the gap in healthcare equipment procurement. They distribute reliable, high-quality solutions that enhance patient care and promote a better quality of life.
The company's CEO had one clear request: to incorporate a tree into the design. We embraced the challenge and kept this idea at the forefront during our research and design process.
Through discussions and the briefing phase, certain key themes emerged repeatedly: "distribution of laboratory equipment," the "health sector," and "bridging the gap." We set out to translate these concepts into a cohesive and meaningful logo story.
We used a chain icon to represent distribution and connection, symbolizing the act of bridging gaps. A plus sign was integrated to highlight the focus on the health sector. To pinpoint the niche, we subtly embedded a test tube within the chain, weaving all these elements together to connect the tree's roots to its fruit—a metaphor for delivering quality life through innovation and care.
The company's CEO had one clear request: to incorporate a tree into the design. We embraced the challenge and kept this idea at the forefront during our research and design process.
Through discussions and the briefing phase, certain key themes emerged repeatedly: "distribution of laboratory equipment," the "health sector," and "bridging the gap." We set out to translate these concepts into a cohesive and meaningful logo story.
We used a chain icon to represent distribution and connection, symbolizing the act of bridging gaps. A plus sign was integrated to highlight the focus on the health sector. To pinpoint the niche, we subtly embedded a test tube within the chain, weaving all these elements together to connect the tree's roots to its fruit—a metaphor for delivering quality life through innovation and care.
How It Comes to Life in the Real World
How It Comes to Life in the Real World
Logo set
What Our Client Thought About His Visual Identity
"I am very short of words, I got more than my expectations from this project, working with upturn is the wisest decision I made this year, Their process and delivery is extremely detailed… I am thankful to have done this project with Upturn influence"
Isi
Founder
What Our Client Thought About His Visual Identity
"I am very short of words, I got more than my expectations from this project, working with upturn is the wisest decision I made this year, Their process and delivery is extremely detailed… I am thankful to have done this project with Upturn influence"
Isi
Founder
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
