Visual Assets and Packaging Design

Visual Assets and Packaging Design

Overview

Pacrex di Lusso celebrates industry giants and executives by crafting bespoke garments that embody their status. Each piece is designed to honor their achievements with timeless elegance and sophistication.

Overview

Pacrex di Lusso celebrates industry giants and executives by crafting bespoke garments that embody their status. Each piece is designed to honor their achievements with timeless elegance and sophistication.

After reviewing the brief, we focused on creating a logo representing Pacrex di Lusso’s celebration of giants in their industry. The owner requested a minimalistic design, similar to the elegance of Ralph Lauren’s logo, so we aimed for a symbol that conveys great achievements and big steps with simplicity.


Drawing inspiration from the elephant—a symbol of power, wisdom, and prestige—we leaned into its connection to royalty and grandeur. To ensure the design stood out, we studied many elephant logos, identified what to avoid, and gradually refined the concept.


After 63 intentional sketches, we created a simplified elephant design subtly infused with the letter "P." The final logo reflects Pacrex di Lusso’s dedication to outfitting industry leaders with sophistication and style.

After reviewing the brief, we focused on creating a logo representing Pacrex di Lusso’s celebration of giants in their industry. The owner requested a minimalistic design, similar to the elegance of Ralph Lauren’s logo, so we aimed for a symbol that conveys great achievements and big steps with simplicity.


Drawing inspiration from the elephant—a symbol of power, wisdom, and prestige—we leaned into its connection to royalty and grandeur. To ensure the design stood out, we studied many elephant logos, identified what to avoid, and gradually refined the concept.


After 63 intentional sketches, we created a simplified elephant design subtly infused with the letter "P." The final logo reflects Pacrex di Lusso’s dedication to outfitting industry leaders with sophistication and style.



How It Comes to Life in the Real World

How It Comes to Life in the Real World



Instead of one limited logo icon, you get a set of logo like this brand

Logosuite

YOUR BRAND COULD BE NEXT

See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together

YOUR BRAND COULD BE NEXT

See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together


2025/Upturn Influence