Visual Identity | UI/UX | Strategy
Visual Identity | UI/UX | Strategy
Overview
The client wanted to launch a website to retail popular skincare products, But they needed to stand out from the countless other stores doing the same thing.
Overview
The client wanted to launch a website to retail popular skincare products, But they needed to stand out from the countless other stores doing the same thing.
My Observation
Most skincare websites just list products. Customers with specific skin issues don’t know what to buy without a guide... which leads to Indecision, Abandoned carts & Low conversions.
My Solution
1. Designed a World-Class UI
I built a visually clean and intuitive interface, Navigation was simplified for mobile and desktop, ensuring trust and ease from the first visit.
2. Created a Skin Concern Solution Hub
Instead of just selling products, I built a dedicated section for skin issues (acne, dry skin, etc.). Here, we didn’t just recommend products... we educated users on how to treat their condition using products from the store.
3. Integrated a Bulk Order Feature
Each solution guide includes a “Buy All” button, a one-click way to add the entire routine to cart. This not only simplifies decision-making but increases average order value significantly.
My Observation
Most skincare websites just list products. Customers with specific skin issues don’t know what to buy without a guide... which leads to Indecision, Abandoned carts & Low conversions.
My Solution
1. Designed a World-Class UI
I built a visually clean and intuitive interface, Navigation was simplified for mobile and desktop, ensuring trust and ease from the first visit.
2. Created a Skin Concern Solution Hub
Instead of just selling products, I built a dedicated section for skin issues (acne, dry skin, etc.). Here, we didn’t just recommend products... we educated users on how to treat their condition using products from the store.
3. Integrated a Bulk Order Feature
Each solution guide includes a “Buy All” button, a one-click way to add the entire routine to cart. This not only simplifies decision-making but increases average order value significantly.
How It Comes to Life in the Real World
How It Comes to Life in the Real World
Why It Works
• Visitors feel like the brand understood them, and had already done the hard work of solving their problem.
• Instead of endless scrolling and guessing, customers were guided straight to what they needed, with one click to buy everything.
• The brand was no longer “just another retailer” ... it became a trusted skincare guide.
The Result
This transformation positioned the brand as both a retailer and a problem solver, leading to stronger customer loyalty, higher conversion rates, and more meaningful engagement with the audience.
Logosuite
Logosuite
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
