Visual Identity | Package Design | Content Strategy
Visual Identity | Package Design | Content Strategy
Overview
Our Instagram page suffers from low engagement, which limits our growth, weakens follower conversion, and results in underperforming ads due to the absence of a clear, targeted content strategy.
Overview
Our Instagram page suffers from low engagement, which limits our growth, weakens follower conversion, and results in underperforming ads due to the absence of a clear, targeted content strategy.
My Observation
Through a strategic session, we discovered the root of the problem came from an unclear target audience, a product positioned as a generic item rather than a solution, and a brand message lacking clarity, all of which weakened the impact of their content and campaigns.
My Appraoch
1. Industry Benchmarking: I conducted a detailed analysis of top-performing
fragrance brands, identifying what made each unique.
2. Customer Insight Gathering: I launched a customer survey to better understand the brand’s existing buyers and their motivations.
3. Product Deep Dive: I assessed the fragrance products closely to identify unique features and benefits.
4. Brand Discovery Interview: I held a candid, in-depth conversation with the founder. Her passion revealed critical insight that had been overlooked, including the emotional story behind the brand and product intentions.
My Observation
Through a strategic session, we discovered the root of the problem came from an unclear target audience, a product positioned as a generic item rather than a solution, and a brand message lacking clarity, all of which weakened the impact of their content and campaigns.
My Appraoch
1. Industry Benchmarking: I conducted a detailed analysis of top-performing
fragrance brands, identifying what made each unique.
2. Customer Insight Gathering: I launched a customer survey to better understand the brand’s existing buyers and their motivations.
3. Product Deep Dive: I assessed the fragrance products closely to identify unique features and benefits.
4. Brand Discovery Interview: I held a candid, in-depth conversation with the founder. Her passion revealed critical insight that had been overlooked, including the emotional story behind the brand and product intentions.
How It Comes to Life in the Real World
How It Comes to Life in the Real World
The Solution
1. Defined a Clear Target Audience to ensure every message now speaks to a specific person, not the crowd
2. Simplified Brand Messaging to convey the healthy solutions and not just the properties of the product.
3. Created a strategic content framework aligned with audience needs and brand values, resulting in 50+ relevant content ideas that built trust, connection, and community.
The Result
Every piece of content now has purpose, and campaigns are built on insight. Not assumption.
Logosuite
Logosuite
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
YOUR BRAND COULD BE NEXT
See how we transformed their vision into reality? Imagine what we can do for your brand. Let’s create something memorable—together
